Web Design Services
Web design with a purpose. User interfaces that gets results.
We combine careful research, 25 years of experience, and an elegant process to deliver results that are seldom matched with internal teams or external partnerships. Even the first day we opened our doors we knew we were different. Our competitors asked clients âwhat do you want your website to look like?â They focused only on the âdesignâ in web design projects. We wonât argue that it’s not important, but itâs not the most important. We first seek to understand the purpose and expectations for a project â then we build a plan to be sure our efforts result in success, not just a pretty design.
Let’s talk web design.
What is UI design in web design?
User interfaces (UI) are the visual access points to which users interact with an application or website. This includes the buttons, colors, icons, fonts, and other elements that the user interacts with. At Atlantic BT, we believe Web Design is more than just aesthetics; itâs about crafting an engaging and seamless interaction for the user. Our goal is to create eye-catching interfaces that embody your brand, while creating user-friendly and enjoyable experiences for the users.
Our website development process
We’ve mastered the art of flawless delivery
Discovery
Design
Development
Want to see everything Atlantic BT has to offer? Check out our full process.
Top platforms we use
Atlantic BT is an expert in many different platforms. Check out all of our areas of expertise.
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Our Team of Experts
Our team is your powerhouse of expertise, ready to support and elevate your website, whether through a complete overhaul or targeted enhancements. Beyond our professional excellence, we value a harmonious balance between work and creativity. Visit our About Us page to meet the team. Youâll get a glimpse of our vibrant team culture through AI-generated profile pictures that showcase our ABTers in various imaginative avatars. Itâs a fun peek into how we blend generative AI technology with our passion for innovative web design.
The difference between UI & UX design
For an application or website to be successful, it needs to have a great user experience (UX) with great user interface (UI) components. UI refers to the visual and interactive elements on the screen, while UX refers to the overall experience that the user has with the product. Together, they make up great web design.
Even if a website looks cutting edge and uses the latest design trends (UI), users will likely not adopt it if they canât find the information they are looking for or if they hit roadblocks while trying to tackle important tasks (UX). Likewise, a well-organized website that looks like it was built 12 years ago will give the impression that the company is unprofessional or no longer in business.
At Atlantic BT, our UI Designers and UX Researchers work closely together to make sure that your interface has a seamless blend of eye-catching UI Design with a satisfying and seamless User Experience.
Why eye-catching & engaging web design matters
The UI Design of an application or website makes up the first impressions that your customers will have towards your brand. An aesthetically pleasing design often leads users to perceive the interface as more user-friendly, a phenomenon known as the aesthetic-usability effect. Once users get to your application or website, ensuring that the user interface is easy to understand, user-friendly and enjoyable produces a host of benefits for your company.
Web design should be enjoyable
Some websites look cool and cutting edge but lack the necessary usability to make the experience enjoyable for everyday users trying to complete tasks and find the information they need. We believe in crafting intuitive designs that guide users effortlessly, ensuring every interaction feels natural and efficient. Great usability means clear labels, consistent layouts, and minimizing unnecessary steps to help users achieve their goals. Therefore, designs should focus on helping users complete tasks so that their experience is seamless and enjoyable.
Emotional design: Design for usersâ emotions
Designers need to consider the needs and responses of users interacting with a website. Emotions are at the heart of every interaction between a person and the world as well as a user and an interface. Hitting roadblocks and bad UX can elicit anger and frustration while a clean and organized design can put the user at ease. The emotional design of a product affects whether users will adopt the product and how often they interact with it.
Communicate Your Brand Through Web Design
Every design element, from color schemes and typography to imagery and layout plays a crucial role in telling your brandâs story. A well designed website not only captures attention but also builds trust and loyalty by providing a consistent and memorable user experience. Aligning design with your brand identity allows users to make an emotional connection with your brand as well as gain a clean and compelling understanding of who you are and what you stand for.
Hierarchy: Help users find key information
Effective hierarchy in web design helps users find key information quickly and easily by organizing content in a way that highlights the most important elements first. At Atlantic BT, we prioritize visual hierarchy through the strategic use of size, color, contrast, and spacing, to help guide usersâ eyes to the critical information and actions. By structuring content with clear headings, subheadings, and intuitive layout patterns, we ensure that users can effortlessly navigate and locate what they need.
