Author: Atlantic BT

Content Curation Semifinalists
VOTE NOW since three finalists will be determined by total vote count. Vote based on fidelity to curation philosophy, is the content engaging and do YOU want to curate THEIR content.

Week 1 (Voting ends Monday morning March 12th)

Anise S (leader with 296 votes)

Chad J (2nd with 57 votes)

Molly F (3rd with 27 votes)

Brian M (4th with 20 votes)

Ben D (5th with 6 votes)

 

Week 2 (Last Day Today)
(Voting Begins Monday March 12th, voting ends Monday March 19th)

Curators With Examples of their cruration (more links and their philosophy will be on the VOTE page during voting)

Mike E
Site: http://www.scoop.it/t/enterprise-social-media

Karen D
Site: http://www.scoop.it/u/karen-dietz  Giuseppe M
Site: http://www.scoop.it/t/social-media-content-curation

Week 3 (Starts Monday)
(Voting Begins Monday March 19th, voting ends Monday March 26th)

Robin G
Site: http://www.scoop.it/t/real-time-news-curation

Susan B
Site: http://www.scoop.it/u/susan-bainbridge

Jessie Z

Kelly L
Site: http://www.scoop.it/t/pinterest

Mariano
Site: http://www.scoop.it/t/le-marche-another-italy

Week 4 (Last Week of March)

Michele S
Site: http://www.scoop.it/t/social-business-marketing

Gabriella S
Site: http://www.scoop.it/t/content-strategy-development-organic-seo

Khaled E
Site: http://www.scoop.it/t/sm

Marty S (non voting host, for fun)
Site: http://www.scoop.it/t/curation-revolution/

How To Win?
3 Finalist will be determined by total vote count. A panel of judges will award an iPad 2 to the Curator of the Year, a Kindle Fire to the silver medal curator and a “new voices” title to the other finalist. 10 Curators will have profiles on AtlanticBT.com with a special “Curator of the Year, 2011” Badge. Win by driving the most votes to the Atlantic BT Content Curation Voting Page.

Good luck to every curator and thanks to everyone for making our inaugural Content Curation Contest cool and fun.

Marty

 

The Pathauto module provides a great interface in Drupal 7 for customizing your URLs, but what happens when you change your mind later? Bulk delete. But you don’t have fine control over limited subsets, you can only delete entire alias types (nodes, taxonomy, etc). Sure you could do this in the database as well — if you have access. Our Drupal experts have a solution!

Here’s how to automate clearing out a filtered subset of your alias list (e.g. for a specific taxonomy) from within your browser. There may be modules that probably do this, but I like hacking around in the developer console.

1. Install Pathauto first :)
2. Navigate to Configuration » URL aliases
3. Filter your aliases from the “List” tab
4. Run the following jQuery snippet in your developer console (F12)

Update: originally restricted context to #block-system-main, it seems that #content is “safer”
[javascript]
(function($){
$deletes = $(‘li.delete a’, ‘#content’);

// loop delete links
$deletes.each(function(i,o){
// jquery
var $o = $(o);

// “click” delete link
$.get( $o.attr(‘href’), function(data){
// get
var $delform = $(data).find(‘#path-admin-delete-confirm’)
, confirm = $delform.attr(‘action’)
;

console.log( $delform.serialize() );
// now “submit” the delete form
$.post( confirm, $delform.serialize(), function(){
console.log( ‘killed ‘ + $o.attr(‘href’) );
}); // submit (post)

}); // click (get)
}); // each

})(jQuery);
[/javascript]

Essentially, it just walks through your list of links, fires each asynchronously, waits for the confirmation form, and then fires that form asynchronously as well. Continue to follow our blog for more great tips like this one from our Drupal experts at Atlantic BT.

Update — check out this script modification for a more generic format that can be reused for just about any bulk update process in Drupal. More great tips from our Drupal experts!

On my way to “Famously Hot”  Columbia, SC last week to present on mobile technology for nonprofits at SCANPO’s annual conference,  I reflected on all I”m able to do “on the go” ~  Browsing & posting to social media, texting, searching for stuff,  taking then sharing photos & consuming media..all up 10-fold.  What did I ever do without this thing?

3 years since the big plunge, only lost my iPhone once – painful day.   Today I’ll engage in full panic mode if I suspect I’ve lost again.  I know many are nodding heads.  Grasping in your purse or coat pocket, frantic look on face..

Why do we do this?

These devices have become our lifeline –  highly personal, portable and easy to engage with whomever or whatever wanted – precisely when and where we wish.

Says Facebook’s CTO:
“We would have been a mobile app if created today.”

As last week’s blog stated, the mobile generation is here, and here to stay.

Here are top suggestions I highlighted during SCANPO’s conference regarding mobile:

• Assign an internal staff as mobile ambassador
• research what others in your industry are doing with mobile
• track mobile traffic via Google analytics
• send mobile friendly emails to increase response rates.
• Conduct a mobile needs-assessment

What should bigger brands and businesses be doing in mobile:

• Consumer facing?  A mobile website is a must.  Google now ranks mobile sites higher when search is conducted via mobile web.  Over half of local searches now are done via mobile.  Businesses not addressing miss an entire portion of their audience.  An audience who’s going elsewhere.
• Business facing?  Your clients are still individuals adopting mobile, likely Smartphones.  Make it easy and quick to digest information, more quickly trust, then work with you.  This means strategy: analyzing what content to mobilize, levels of engagement, and so on.

SCANPO Keynote Robert Egger, President of DC Central Kitchen, summed it up perfectly:

There are three types of people: Those who keep their head down, lift up for a glimpse or march out to meet the future.

Which are you?

Setting your mobile strategy today will secure a lifelong relationship and customer.  It doesn’t have to be challenging or burdensome.  It does need to be done.

Contact me at Tonia(dot)Zampieri (at) AtlanticBT(dot)com or on Twitter to discuss your mobile strategy.

Why Your Business Needs To Be Relevant To The Mobile Generation

Tonia Zampieri shares why every business needs to think Mobile Now. Whether you’re a small/midsized business, a nonprofit, or a larger company, the mobile tsunami is here:

• Smartphone sales are up 63.1% with almost 500M sold last year (worldwide)
• 5.9 billion of the 7 billion people on the planet have a mobile phone (84%)
• 103.3% of US have mobile phones (some have more than one why more than 100% penetration)
• Over 300,000 apps developed in 3 years
• 81% mobile phone users browse social media, 77% search for things
• Americans spend 2.7 hours a day socializing on mobile devices

Big brands and multi-national businesses are embracing a ‘mobile first’ strategy. Waiting on a mobile strategy runs the risk of seeming ‘out of touch’.  Do you want to lose touch with the mobile generation?

Email Atlantic BT’s mobile marketing team Tonia.Zampieri(at)Atlanticbt(dot)com to stay in touch with the mobile generation.

Who is the mobile generation?

Moms, dads, students, blue collar workers, white collar workers, minorities, hipsters, teens, nerds, grandparents, and, well everyone has a mobile phone. Most businesses would answer a simple, “Yes” when asked if they need to reach anyone and everyone. There seems to be a disconnect.  Most small and mid-sized businesses and many nonprofits see their mobile strategy as a ‘nice to have’ not a ‘right now’ priority.

Why mobile now

Mobile should be a ‘right now’ priority because:

• Most web access will be via mobile devices by 2014 according to Gartner and others
• A Jan 2012 Nielsen survey of 20,000 Americans with mobile phones found “Smartphone penetration now at 48 percent.
  
• The prized 24-34 age group showed greatest smartphone ownership with 66 percent indicating they own a smartphone.
• More than half of phone buyers under 65 selected a smartphone

Mobile Usage Exploding Into A Phone And Business Near You

Every type of mobile usage is on the rise; most notably, and important for consumer facing organizations, mobile web, mobile app and social media usage is growing.

Whatever we’ve been doing online via desktop or laptop computers consumers and business partners expect to do via mobile.  StumbleUpon’s recent redesign (covered by FastCompany) around their 800% rise in mobile growth illustrates how fast “if you build it they will come” operates in mobile. In a year and a half SumbleUpon moved from tiny mobile usage to millions of mobile “stumbles” and a base of 20 million users.

StumbleUpon is following the “mobile first” lead redesigning their site to take advantage of explosive mobile growth. Even if your business, brand, product or B2B company doesn’t seem like mobile could help, Atlantic BT encourages signing up for our free mobile evaluation.

Email Tonia.Zampieri(at)Atlanticbt(dot)com for a Free Mobile Review

Getting Mobile Started
Creating a mobile presence isn’t as hard as you think and Atlantic BT’s mobile marketing group can help:

• Create a mobile website
• Create a mobile app so your customers can interact with businesses services
• Integrate QR codes and Blippar into your digital strategy
• Buy mobile advertising – ever noticed how many people walk head down into their phone now? Use that behavior in your local businesses favor.
• 95% of all text messages are read, so maybe your emails should be text messages?

Are You relevant to the mobile generation?
No matter how you honestly answer this question today, Atalntic BT can help make sure your company, brand or product successfully goes mobile.

Yes, I want to discuss mobile marketing. (please email Tonia.Zampieri(at)Atlanticbt(dot)com).

.

My Mobile Marketing Matters Now post on Halloween was scary, Atlantic BT’s new Mobile Marketer Tonia Zampieri explained patiently today. “But I talked Darwin, network effect and social media marketing,” I said stammering a little. All good, Tonia explained but not far or fast enough or with enough clear urgency for the mobile marketing tsunami Tonia has been surfing for the last several years. Here are just a few of the urgent factoids she shared:

* Nearly 50% of all mobile devices sold in the US are smartphones
* 6.8 million Christmas day iPhone, Android activations up 140%
* Mobile ads to $3.39 billion, the fastest growing online ad sector
* Half of all local searches are done on a mobile device
* By 2014 mobile outnumbers desktop Internet
* Americans spend 2.7 hours each day socializing on mobile devices

“Mobile tsunami is here then,” I said looking like a deer in bright headlights. “Yes,” Tonia said sharing more fascinating information about the “mobile generation”.

Who is the mobile generation I was tempted to ask. Who isn’t the mobile generation Tonia explained beating me to the punch. Tonia defines the mobile marketing opportunity broadly from teenagers to grandmothers. Who doesn’t have a phone? My favorite study, from the research group ForeSee, highlighted how buyer patterns were positively influenced by a company’s mobile apps and environment:

This report, looking at consumer habits during November and December last year, found shoppers satisfied with a brand’s mobile site or app were 54% more likely to consider the company next time making similar purchases. Same customers were 40% more likely to purchase from the company through a different source such as a store or website. (emphasis mine)

Tonia has spent the last several years pioneering use of mobile for charities and small to medium sized businesses. She created Tap-n-Give and launched the app into iTunes. You name it in mobile marketing and Tonia has done it from campaigns to content. She moved into the “resource” designation with numerous guest speaking engagements and sharing her knowledge as a guest blogger.

Want to hear Tonia riff on mobile marketing? Contact Tonia at Atlantic BT (Tonia.Zampieri(at)Atlanticbt(dot)com) or, if you are in South Carolina on Wednesday the 29th and are attending the South Carolina Association of Nonprofits (SCANPO) you can hear Tonia speak on Wednesday the 29th.

We are glad to have a dedicated mobile strategist of Tonia’s stature at Atlantic BT signaling Jon, Mark and the entire team’s belief in MOBILE MARKETING NOW.

Martin