Atlantic Business Technologies, Inc.

Author: Atlantic BT

  • How to Exclude StatusCake Bots from your Analytics

    At Atlantic BT, we use Google Analytics as our primary analytics platform and StatusCake to monitor our page speeds, load times, and site performance. One day, I noticed something was a little off.

    StatusCake claims not to load the Google Analytics scripts, but what did we see after turning on the service? A steady stream of direct/none, 1 page per session, 100% bouncing, 0 second time on site visits to the homepage—clear evidence of their bot messing up the traffic! At the same time, StatusCake was still tracking in Google Analytics.

    Statuscake Google Analytics

     

     

    I speculate that this could be because our analytics script is executed through Google Tag Manager, and may be skipped by their “excluding analytics script” logic.

    To be safe, I tried doing a Google search. Surely this was happening with other websites. When I looked through the results, I found nothing other than articles from StatusCake itself saying I didn’t need to do anything at all to exclude them from Google Analytics. I knew that was wrong. Anyway…

    …Here’s How I Fixed It:

    I found that, by creating a User Agent variable in Tag Manager and pulling it into analytics as a custom dimension, you can single out StatusCake’s User Agent and exclude it from your view. Here are 4 easy steps to exclude StatusCake bots from your analytics:

    Step 1:

    Create the Custom Dimension in Analytics

    Once you’re in Google Analytics, you need to create custom dimensions. Custom dimensions can be configured in the admin area, under property settings.

    statuscake2

    Once you’re there, add a custom dimension called “User Agent” and set the scope to Session level.

    statuscake3

    Make sure to take note of the Index Number. You’ll need this in Step 3.

    Custom Dimension Index Google Analytics

     

    Step 2:

    Create a User Agent Variable in Tag Manager

    Next, go over to Tag Manager and create a new Javascript variable with the Global Variable Name of navigator.userAgent.

    statuscake5

    Step 3:

    Update Analytics Tag to Pull in User Agent

    Remember that Index Number you noted in Step 1? Now you get to use it. Go into your general Analytics tag. Under More Settings → Custom Dimensions, add the dimension number from analytics to the index field, then add your new {{User Agent}} variable in the Dimension Value.

    Tag Manager Custom Dimension Analytics

     

    Once you’ve done that, be sure to save and publish!

    Step 4:

    Exclude Bots!

    Now, User Agent data will be pulled in as a dimension in Analytics. To exclude StatusCake, make a filter that looks like this:

    statuscake7

    Now you can revel in your accurate, uninflated metrics once again.

    BONUS: 

    Make a Custom Report!

    This simple report is a good way to quickly identify other bot user agents. Look for repeat visits, 100% bounce rate, no time on site and one page per visit. These are likely bots you can exclude. To make one yourself, apply this report to your analytics profile:

    User Agent Google Analytics Report

     

    And you’re done! Once you go through these steps, you can prevent those annoying bot hits from messing with your data. If you want further help with your marketing campaigns and the monitoring of it, Atlantic BT is here to help. Our marketing experts can help you with automation, personalization, marketing analysis, and provide performance reports to help you grow even further. Be sure to contact us to get started.

  • Eric Lloyd Talks Thirsty Thursday on Kimberly’s Corner

    Blueforest Studios’ Kimberly Corrigan sat down this week with Eric Lloyd, Senior Solutions Account Executive at Atlantic BT, to highlight the upcoming Thirsty Thursday events at ABT this summer. These events bring creative professionals together while benefiting worthy causes close to the ABT family, so it was a perfect fit for the “Kimberly’s Corner” mini-series which focuses on showcasing fun events hosted by local businesses.

    We love Eric for many reasons, but this face is probably in the top 3.

    “Its great to be able to work with another local firm to promote the summer-series, after all, they’re designed to help grow the community,” Lloyd said. “And if it helps us smash this current goal, even better. We’re having fun and helping save babies; it’s a no-brainer.”

    On top of the $1,000 raised for Band Together at Tech-Toss, Thirsty Thursday events have already raised $1152 for The Molly Ann Gries Foundation and the GoFundMe site for Kendall King’s son, Lincoln. ABT is well on the way to reaching our goal of $3000 for these charities before summer’s end.

    “Thirsty Thursday is one case where you you can’t have too much of a good thing. After all, how often do you get to eat and drink for free while giving back?” Lloyd said.

    Guests are invited to enjoy free food, free craft beer and, of course, whatever unhinged activity the team has arranged. The next Thirsty Thursday on July 14th is a Space Cowboy theme, featuring a number of western-style games and a mechanical bull.

    Guests are encouraged to bring friends and family, prizes will be raffled off, the food and drink are practically bottomless, and all the comforts of the Level1 Lounge will be available (in case ping-pong and A/C are more up your alley). All we ask is that you register ahead of time to ensure that everyone is provided for.

  • Your Magento eCommerce Platform is on Fire. Here’s How to Fix It.

    If your brick-and-mortar store was on fire, what would you do? You’d call 911, drop everything you were planning, and do whatever it took to put the fire out.

    Here’s the scary part: there’s an excellent chance your store IS actually on fire—only we’re not talking about your physical store, we’re talking about your Magento eCommerce platform. If you don’t think so, ask yourself when you last had a code audit. If the answer is more than a year ago, your online store probably has security vulnerabilities that are just as dangerous as a raging fire inside a physical building. And if there were fire hazards in your actual store, would you just cross your fingers and hope for the best? Of course not—but this is how many eCommerce companies handle their Magento stores.

    Don’t wait until you smell smoke. Just as every building has a fire escape plan, you need a strategy to handle an eCommerce blaze. Here are three steps to put out a Magento eCommerce fire.

    1. Check it on Magereport

    If your building was on fire, what’s the first thing you do? You wouldn’t run around flailing and screaming—you’d stop and evaluate the situation. You would look at where the fire is before you tried to figure out how to stop it.

    The same principle applies to protecting your website. While you can’t make your code stop, drop, and roll, you can check for the flames by visiting Magereport and entering your URL. If you see any orange or red boxes, you have serious security vulnerabilities that need resolving. While Magereport makes it easy for you to see your site’s weaknesses, it also makes it easy for everyone else to see any security weaknesses you have. How would you feel if someone could type the address of your store and see how easy it would be to break in?   

    That’s why you need to know if your store is on fire. Just as possessions and assets can go up in flames in a real fire, weaknesses in Magento can destroy your life. Sure, you might be thinking,

    “People can see my weaknesses on Magereport, but do I really need to be afraid of? I’m not Sony or the White House, why would my data be valuable to anyone?”

    Two-word answer: online payments. Getting the customer payment information that your platform processes is incredibly lucrative for hackers. Without the right patches, someone can run a script that will scrape the credit cards of everyone who uses your site. This can cause online payment processors to pull out of your site and you could be sued for damage inflicted by the scraping, effectively ending your business. The lesson? Don’t let code weaknesses destroy your online store.

    2. Get Expert Help

    Once you determine that there is a fire, you need to find the cause. More than Magereport, you need to know where your eCommerce issues are and how you can fix them. When’s the last time you reviewed the code for your website? Several months? More than a year?  No matter how you answer, your site can benefit from an outside expert checking your security and store functionality. The way Atlantic BT handles that is by doing a code audit.

    Essentially, a code audit reviews core Magento code, any plugins, modules, or third party integrations and the code functionality. In every audit, we:

    • Document third party dependencies and integration points
    • Identify areas for improved ease of administration
    • Identify if versions of Magento/PHP will also need to be upgraded based on Theme selection

    All of this can tell us how your website can run better and what you’re at risk for. That way, we can eliminate virtual fire hazards before they burn your website to the ground.

    It’s important to note that, while a code audit does run analytics for your online store to evaluate site performance, this is not the main focus of a code audit. A code audit is not a marketing tool designed to directly leads to sales; it’s about seeing what’s broken. While you might think your budget is better spent on improving your online marketing, remember that you can’t market a hacked website with revoked payment methods—just like you wouldn’t spend money on more advertising if your physical storefront was on fire.

    3. Clean Up Your Code

    Just as a messy store environment can be more of a fire risk, messy code can make your eCommerce platform more vulnerable by allowing hackers more opportunities to enter your system. Too much clutter in the backend can also slow your website down and make it harder for customers to navigate. Unused plugins, the wrong version of Magento, or using poorly-designed themes are all things that we look for in a code audit. More specifically, we:

    • Identify themes that will have the least impact to the site’s functionality.
    • Make estimates of future design and development phases based on theme selection.

    Checking on the themes, what plugins are actually being used, and other site analytics can tell us how your eCommerce page is performing. Not sure this is an issue for you? Check it out yourself. In this blog post, we take you through step by step to check for browser rendering issues in Google Analytics. Once you see what’s going on, our code audit can give you a good look at what’s contributing to that in the code.

    Don’t Fight Fires Alone

    Finally, don’t forget to get someone to help you along the way. At Atlantic BT, we have the resources to perform code audits and put out your eCommerce fires as well. Once you see how your site is doing with Magereport, reach out to us about getting started with a code audit.

  • Who Won Tech Toss II? The Children.

    Sack Hurling Tournament Raises $500 for Charity

    Thirst was quenched. Holes were corned. And more than $500 were raised to benefit two charities important to the ABT community: The Molly Ann Gries Foundation and the GoFundMe site for Kendall King’s son, Lincoln.

    In the second coming of Tech Toss at Atlantic BT, we gathered our community together for cornhole and good times on the latest Thirsty Thursday.

    After a steamy night of sack tossing, the ABT duo of Web Developers Joe Hope and Andrew Bartlett took first place for their team HOBART. They defeated the second place team of brothers Stewart and Jorma Pelto, who aptly called themselves Life of Pelto.

    “Bartlett thinks he’s all big and bad, but he better watch out when I come back twice as tough for ABT Trivia Night on the next Thirsty Thursday,” Stewart said. Find out if Stewart’s vow of revenge will be fulfilled at the next Thirsty Thursday on July 14.

    Check out the full gallery of images from Tech Toss II: Toss Harder:

  • ABT Hosts Crop Meetup, Drafts “Design Bill of Rights”

    First 2016 Crop Meetup Preludes Raleigh’s Annual Hopscotch Festival

    How do we turn Raleigh into a global design destination? That is—how can we, as creative professionals, help develop the creative community in the Triangle Area to the point that it’s recognized the world over?

    After an extended holiday sabbatical, Crop hosted its first meetup of the year Tuesday to discuss just that. Hopscotch Design Director Marie Schacht put on a discussion workshop in Atlantic BT’s Level 1 lounge to explore what the future looks like for the broad collection of designers and creatives in the triangle area.

    “We’re our strongest when we’re aligned and working together to solve a problem, whatever that problem is. It usually includes people from different backgrounds with different perspectives,” says Eileen Allen, VP of Experience and Strategy at ABT and Co-founder of Crop. “The goal of Crop is for us to reach out and give people from different disciplines the chance to talk with each other about design. With Hopscotch coming up, it seems like as good of a time as any.”

    A Culture of Collaboration Affirms Its Rights

    The meetup preluded the annual Hopscotch Design and Music Festivals that will take over downtown Raleigh September 8–10. With festival organizers synchronizing the two schedules to further integrate the music and design aspects, it made sense for ABT to host the event, as collaboration is cornerstone to the ABT business model.

    “I rarely ever work on a project alone for very long at all,” remarked Corey Brinkmann, ABT’s Design Manager and the other Co-founder of Crop. “That’s why we try so hard to make ABT a place that can attract the best people. A collaborative culture is only as good as the people that make it up, but that model has the potential to be more than just the sum of its parts.”

    Collaboration was also key to the workshop. About 25 people were divided into teams and then asked to draft a ‘design bill of rights’ that identified the liberties they consider most sacred as designers.

    bill of design rights

    “We the people declare that design matters. It shall henceforth be a staple factor in how we make decisions and organize the community. We will hack life and make all things better, easier and intuitional,” read one such bill. “We the people will promote the freedom to collaborate, challenge ideas to make the world a better place… using thumb wars as an ultimate tie-breaker.”

    “It’s good to do things like this as a group of designers to establish more ties to each other and to what we collectively think is important,” says Emily Davidson, Front-End Developer at ABT. “The more we collaborate with each other and talk about design, the stronger the community becomes.”

    Davidson might not be completely impartial, however. While enjoying the complimentary catered dinner, she also won the raffle grand-prize—a ticket to the Hopscotch Design Festival.

    “I always look forward to the festival,” Davidson said. “I always stumble onto great bands that I’ve never heard before and this year I’m finally going to be able to go to the design fest!”

    Davidson later described Hopscotch as “a couple of really fun, slightly weird parties and of course, unlimited inspiration” to serve as a place to “discover the people designing the future.” The organizers of this music and design festival make it a point to try and appeal to designers from completely different backgrounds.

    Hopscotch: Where the Creative and Functional Meet

    Accordingly, this year’s Hopscotch features will include talks by bestselling author and CEO of Change Academy Dan Heath, as well as graphic designer and creative entrepreneur Tina Roth Eisenberg and many others.

    Similarly, Crop is a meetup designed to bring creative individuals with various specialties together in order to practice crafting innovative solutions.

    “Designing simple is very hard,” says Allen, who came up with Crop while having beers and talking shop with a coworker. “But I really believe that the power of design is that it can provide elegant solutions to complex problems. It’s about finding a creative solution with whatever you have available. To me that’s why I love design, it’s the intersection of creativity and functionality.”

    Expect to see more events from Crop in the near future, and stay hydrated at Hopscotch.

  • Team “Smells Like Money” Takes Gold at 6th ABT Olympics

    The Olympic Games are an ancient tradition, gathering together warring athletes from across city-states, countries, and cultures to compete in the global pursuit of peace.

    In the ABT Olympics, everyone is from the same company gets together to play flip cup, throw water balloons, and gyrate madly with tissue boxes tied to their waists. We may not have achieved global peace, but there was some spectacular competition.

    13415413_10153865853532690_6338046653884138772_o
    Everyone here is a winner, but one team was better at winning than everyone else.

    In this sixth year of ABT Olympic competition, the events included:

    The Water Balloon Toss
    13411851_10153865857467690_8950074292441286787_o Dan Hooks from team Gold Blooded exhibited fine catching form to win this event with Allan Maule.

    Rock, Paper, Scissors
    13433101_10153865860232690_1278630029144762530_o Hap Wiggins from team Gold Blooded found himself countered at every turn, allowing Brendan from The Big Green team to clinch the win.

    Space Darts
    13415576_10153865867607690_5151195286375127337_o Eric Lloyd of The Pink Pussycats of Death Metal hurls a space dart. This combination of target throwing and intergalactic trivia tested the minds and hand-eye coordination of team Purple Reign, who won the victory.

    Flip Cup
    13442663_10153865871117690_2601242976963359603_o This classic college drinking game was dominated by the black team, also known as Smells Like Money.

    Junk in the Trunk
    13443245_10153865883087690_2686849143007671168_o How do you shake ping pong balls out of a tissue box attached to your behind? Team Smells Like Money found the answer and shook it fast.

    The Final Relay: 3-Legged Race, Hula Hoop Run, Dizzy Bat, Plank Skiing, and Flag Sprint
    13391530_10153865885497690_1895767266611099156_oWith each team’s starting place determined by their wins in earlier events, this multi-part relay would decide the winners of the ABT Olympics. Team Smells Like Money built on their sizable lead to easily finish first.

    Hungry for more ABT Olympics action? Check out the gallery below for more images of the Atlantic BT team competing for glory.