Atlantic Business Technologies, Inc.

Author: Atlantic BT

  • Giant Slingshot Unveiled at Local Tech Outfit. Havoc Ensues.

    One Man’s Revenge Is Another Man’s Donation

    How often do you get to launch water balloons at your boss with an industrial-strength slingshot while dozens of your co workers cheer you on? Factor in a megaphone for hurling insults at one another, some craft beer, food fresh off the grill, and a couple of good causes to benefit from the proceeds and you’ve got a recipe for success.

    Last Thursday that became a reality. Atlantic BT Founder and CEO Jon Jordan’s homemade slingshot—more similar to a ballista than anything else—reigned watery doom down upon those brave enough to welcome it. And, although accuracy was abysmal, the handful of balloons that found their target were immensely satisfying.

    “Getting balloons tossed at me was a blast… at least while everyone was missing! Getting hit was a different story,” said Eric Lloyd, ABT’s Senior Solutions Account Executive and the first participant to get hit with a balloon. “But it’s easy to offer up that temporary sting for such a great cause. It was well worth it.”

    Twelve ABT employees volunteered to act as sitting ducks and guests responded by launching hundreds of balloons their way.

    Mostly from balloon sales, ABT was able to raise just under $550 that will go to the Molly Ann Gries Foundation and the Legends for Lincoln King GoFundMe. This jumps the total funds raised up to $2,374, closing in on the $3000 goal set at the beginning of the Thirsty Thursday series earlier this year.

  • David Campbell on the Rise of Virtual Reality

    Why try to change the world when you could just scrap it and create a new one? Whether it’s bringing designers together from across the world to collaborate in a shared space in real time, or just turning your cubicle at the office into an extravagant workspace on the international space station, Virtual Reality is going to provide a fundamental platform for developers to take on things that have, in the past, been relegated to their wildest dreams. I sat down with one of ABT’s best developers, David Campbell, to find out what this highly-anticipated technology has in store for the rest of us and why it’s going to change everything.

    “You might be at a really tiny cubicle and it’s kind of miserable and there are people everywhere and it’s not a great environment to work in, but suddenly you’re in a completely different place. This might not even be a realistic place, it could be rather fantastical actually. If you want to work on the moon, that’s fine you can do that. Some people will be in the jungle, some people will be on the moon,” Campbell said while settling in for our interview.

    person in chair looking at computer screens and deep space background
    Via Reddit

    Because emerging VR technology holds seemingly endless opportunities, I wanted to sit down with someone who understands the complexities and has been following industry developments closely since day 1. David Campbell has worked as a .PHP Developer with Atlantic BT for two years and has been writing code for over a decade. He recently attended the East Coast Gaming Conference, which was particularly focused on VR this year, and was willing to sit down and share some of what he finds most interesting.

    Thanks for sitting down with me today David, it’s always a pleasure to work with you on something like this. Speaking of working together—do you think VR will change the way we collaborate on projects like these?

    It depends—I think design is one avenue I really see benefitting, being able to bring designers together in a VR environment and them being able to work on the same piece together. This doesn’t work as well for something like programming code because it’s so text-based, but design…You can imagine bringing a few designers together and them being able to draw in the air, and then step in and work on the same piece at the same time. We’re certainly going to see a lot of interesting stuff come out of the art-world because of the extra freedom that VR allows.

    Volvo_VR
    Via CarBodyDesign

    Do you think it will have similar benefits in a business-oriented setting?

    I think there are a lot of people who are very visual learners, and who think the best in a visual space—certainly the people who work best with a whiteboard—especially when they need to communicate with other people. There’s opportunity for them to be able to host a whiteboard meeting with people from around the world and actually have a medium that they’re all able to draw on and interact with. And I think for a lot of personality types that’s going to be great, it’ll allow people to work how they work the best. There are almost endless collaboration possibilities that come along with VR.

    What limitations do you see as being the most restrictive to programmers developing VR?

    The most engaging VR experiences involve actual interaction in the alternate world, but we’re still limited by having to move around in this one at the same time. Mapping the real world on the fly is a very difficult challenge, it’s a very non-trivial thing, and interpreting our world and how things can and should interact has proven a real hurdle for computing as well. It’s extremely complex and that’s not really going to get easier, we’re just going to get better at it. Also I think a lot of people feel uncomfortable in VR because you’re shut off from the real world—you can’t see your feet, where you’re going, or what’s around you—and that’s something they’re addressing. I think right now the Rift is one of a few [hardware brands] that stands out as not having any camera on the front and that will probably bite them later.

    Rift_VR
    Via RockPaperShotgun

    Is a camera really that important though? I thought the whole idea was to create a virtual reality that users could immerse in fully.

    For instance, the Vive does have a camera on the front that provides some interesting options. At the OS level you can bring up that camera at any time, either full-screen or in a little window off to the side, and I think people are going to appreciate that. I think that could be really essential—having that small window into what’s actually happening around you—and it should increase comfort levels for a lot of people. I think that will probably become the standard at some point, and I think there’s very little reason for most VR headsets not to have a camera on the front because it unlocks some really interesting capabilities.

    If you can bring up that camera and the VR can render things on top of that image it creates a type of indirect AR (Augmented Reality). It’s indirect AR because the image is being captured by a camera and played as a video through the headset, so there will be some lag there. If it’s done right, the lag will be milliseconds…minimal but not nothing. Even things you can’t perceive consciously, often times your brain still notices. Frame rates have proven to be a huge factor in the VR experience, and that holds even more true for AR.

    AR_Translation
    Via Technology.IE

    Do you think that type of indirect AR will make VR hardware more useful in everyday life?

    VR and AR have different applications and this type of indirect AR offers some of the benefits of AR on a VR device; it kind of bridges the gap. Imagine going to some foreign country and being able to look around and actually have it tell you in your language what you’re looking at. If you’re in Brazil you look at a sign and see a bunch of words you don’t understand and you have no clue what it is that you’re looking at. But now that sign suddenly changes to English and you know what it is. And then maybe somebody talks to you in Portuguese and it writes out what they said in English on the screen. We already have technology that is translating stuff on the fly as people say it so there’s a lot of everyday little useful things that we’re going to get out of it. Things like that are why it’s going to make sense for the average consumer to purchase VR hardware, which is when you’re really going to see it start to take off. When Google Glass came out they didn’t have a lot to go along with it, so it kind of gave you very little while making you look like an asshole, and the tradeoff wasn’t quite worth it. When AR starts to use hardware that’s less like a headset and more like a pair of glasses or contact lenses I think people will get more comfortable wearing the technology around.

    Google_Glass
    Via Wikipedia

    What are the biggest issues that you see affecting everyday consumers?

    In the past couple years I’ve seen a bit of the enthusiasm drawn from developers’ faces when I bring up the topic of motion sickness. It’s proved to be more challenging than most expected. Some people, unfortunately, are predisposed to it—if you put them in that kind of environment, the minute they move they feel sick. We have someone here at ABT who said that just looking at a photo in VR made them a little shaky and a little dizzy. It’s a huge range from people who never get sick no matter what you do to them in VR, to people who are immediately queasy and will just throw up at the drop of a hat.

    Why is that and why does it vary so wildly?

    A lot of it comes from acceleration—when you feel like you’re moving in VR your body gets a little confused. The balance that’s dictated by your inner ears, normally if you’re running that balance knows you’re running and you feel like you’re running and your eyes tell you that you’re running. But when you have that disconnect between what you’re eyes are seeing and the information your brain is getting, that’s when people get sick. It’s similar to the reasons why people get car-sick, except in VR it’s kind of the opposite—you’re not moving but your eyes are telling you that you are. There are a lot of people who wouldn’t ever get sick on a real roller coaster but will get sick on a VR roller coaster instantly. It’s that disconnect between what my eyes and body are telling my brain. And it’s something you have to be sensitive about as a developer because it’s a legitimate health issue. It’s kind of funny to talk about, but it’s not fun when you’re that person who’s getting sick and throwing up in your friend’s living room.

    Pumpkin_Upchuck
    Via Unimersiv

    Are the health risks really a cause for concern for the average user?
    The health issues are certainly one of the biggest topics amongst VR developers. Negative side effects of VR, while usually minor, are rather pervasive and unfortunately they’re common enough that developers have had to rethink entire design concepts to make an experience more palatable to a wider audience. I spoke to a number of game devs this year who noted how issues such as motion sickness had really limited what they wanted to do, and to a much greater degree than expected.

    Differences in health mean we may not share quite the same experience too. For instance, there’s the issue of vision which is probably one of the more widespread, albeit less serious, problems users may encounter. Like we saw with 3D, poor eyesight can really hamper, or even ruin, the technology for some. Differences between apps in frame-rate, point-of-view, or effects like motion blur may affect different people in different ways. I can say, as somebody who’s near-sighted, that I’ve had a variety of different experiences with how much blur I have in VR with or without my glasses. In some cases the glasses don’t help much, in others I don’t need them in the first place, and in others my glasses help quite a bit.

    So most of the health risks are associated with vision than it sounds like?

    Well, then you have heart issues. For example, VR certainly adds a whole different layer to horror games, and the ability to startle people is much more effective in VR, so developers may need to be a bit more cautious. The potential to surprise somebody who maybe isn’t in the best of health—to expect them to take such a sudden shock—it’s certainly something that’s going to come up. Eventually we’ll see a story about VR literally scaring somebody to death. It’s tempting to joke about that, but at the same time it’s pretty scary, especially from a developer’s perspective. If I do something wrong, or maybe try to startle somebody a little bit in good fun, there’s a chance I could really hurt someone with that little joke. Maybe you flash some lights a bit too much and cause problems for epillectic users? These aren’t entirely new concerns, but we do need to be even more mindful of such things.

    VR_Horror
    Via Jarty

    And inevitably there will be people who do those things maliciously, there are enough trolls out there that people will have to be careful about the content they get. I think VR will need to develop it’s own standard for describing the types of experiences a piece of VR content will provide—something akin to the ESRB ratings you see on games—something a little more focused on health concerns than age limits. As long as developers are responsible I expect we’ll continue to see VR expand more and more as affordability improves.

    We can expect to learn more as the future of this highly-anticipated technology begins to unfold, but until then I’d love to continue this conversation in the comments section, especially as it pertains to programming. Your thoughts, comments, concerns and suggestions are all appreciated.

  • How to Set Up Umbraco Courier in AWS EC2 behind an ELB with SSL

    During a regular day at work, while working at an Umbraco 7 instance, a client asked me for an easier way to move content from development to production and vice versa. Any Umbraco user knows that any changes you make in development need to be replicated in production, unless you use a tool to do it for you. When it comes to tools, you have options: build your own tool (Umbraco gives you all the resources you need to build your own), you can use a third-party one, or you can use Umbraco Courier. I elected to use Umbraco Courier—it’s simple, £99 per site, really cost-effective, and if you meet their partner standards you get it for free.

    Setting up your Umbraco Courier is pretty straightforward IF you don’t have a complicated setup for your servers. Login to Umbraco > Developer > Packages > Umbraco package Repository > Lookup for Courier > Install; answer a few questions; go to the new Courier section and login to download your license and get going. But, in this case, the configuration was not that straightforward.

    Courier wasn’t accurately replicating the content that we employed it to replicate. The content wasn’t successfully transitioning through the URL rewrite rule and Courier wasn’t logging real information about the problems it was encountering. It took me working with three of their developers just to pinpoint the issue. Fixing it with our system would prove to be another challenge entirely.

    Let me walk you through this client’s infrastructure setup and explain the problems I faced that required long hours and serious headaches to correct. With an understanding of that framework it will be much easier to understand how I corrected the issue.

    The Root of the Issue

    After installing Courier on our dev server and configuring the courier.config with my three environments (localhost, dev and prod), the first error we got was:

    “Object moved”

    The stack for this instance might look like this:

    System.Web.Services.Protocols.SoapHttpClientProtocol.ReadResponse(SoapClientMessage message, WebResponse response, Stream responseStream, Boolean asyncCall) at System.Web.Services.Protocols.SoapHttpClientProtocol.Invoke(String methodName, Object[] parameters) at Umbraco.Courier.RepositoryProviders.WebServiceProvider.RepositoryWebservice.OpenSession(String sessionKey, String username, String password)

    This was really frustrating. The logs don’t provide any real information about the problem as Courier is, apparently, very convoluted regarding licensing errors.

    Important Note:

    The client setup contained an ELB, which was hosting the SSL, in front of the EC2 instances for both dev and prod, and it incorporated URL Rewrite rules to enforce the http protocol.

    How We Solved the Problem

    To address this Courier problem check for the following in your Umbraco code:

    • Client in AWS with load balancer
    • Server where site is hosted
    • Site has an HTTP to HTTPS rewrite rule which forces client to go from an open connection to a secure one

    Once you’ve confirmed this is the issue you’re dealing with, you can address it easily. First, ensure all servers that will have Courier installed are up and running. If your production server is not ready yet, then only include the servers that ARE ready to be tested in the Courier Config file. Next, modify the rewrite rule to ignore all the Umbraco routes.

    Once you’ve done this, Courier should be able to replicate your content accurately across instances and you can start taking full advantage of the software’s functionality such as large uninterrupted deployments to remote instances, custom automated deployment functions, and free open-source software.

    To Address Your Own Umbraco Issues

    While this step-by-step should help you correct this particular issue with Umbraco, we’re always eager to hear what other problems you may be encountering. Feel free to respond via email or in the comments section to highlight the Umbraco issues you’re currently struggling to remedy.

  • ABT Wars: Out for Blood

    The “Black Widow.” Bill Bonar. Jenn Reaves. All next-level assassins. Think you’re safe at work? At home? Not a chance. At the airport? Yeah, you’re safe there… but just barely. Once ABT wars starts, your world is no longer secure.

    For two straight weeks in August, friends and co-workers turn into hunters and the hunted. Contestants will try to soak their assigned target with their ABT-issued water-gun while trying to avoid the same. Paranoia? Stalking? All part of the game.

    Of course, the office and other safe-zones are designated ahead of time to keep productivity at a reasonable level, but the stress is evident enough. People get to work early and line up near the third-floor windows to watch their colleagues get hosed on their way through the parking lot. Stories of sneak attacks and epic showdowns circulate through the office quickly. While the honor system is used to track the subsequent “casualties,” honor seems to be a relative term—there’s no telling what lengths someone will go to in order to tally another “kill.”

    “The first day is vicious,” says Rachel McKay, Office Administrator at ABT:

    “Nobody is on their A-game yet and everyone is really gung-ho about crossing some names off their list. Last year Andrea tagged someone in their girlfriend’s parking deck before anyone even made it into the office on day one. Poor guy hardly ever stood a chance.”

    image07

    Via YouTube

    A Savage Genesis

    Whether stalking a target at their home or lurking in the parking lot after work to catch them unsuspecting, keeping your guard up can be more than stressful. Participants are initially unaware of their hunter’s identity—they’re even left in the dark regarding who else is participating. So, needless to say, lies, manipulation and collusion are all widespread. Some of the people I interviewed wouldn’t even tell me if they were going to participate this year. But the surprising part is that everyone participating seems to love it, and the event has brought people together in recent years.

    “We were initially inspired by the Raleigh Wars water gun competition—it just seemed like a lot of fun. But people have really jumped on board and taken it to another level,” says Eileen Allen, VP of Experience and Strategy at ABT:

    “We see people participating after they leave the office every day and that level of involvement really builds a sense of camaraderie. It gives people, who otherwise may not interact very often, something to laugh about and really helps solidify the larger team dynamic that fosters our collaborative approach.”

    ABT wars may be great for company morale, but it does show a side of our coworkers that we might not ever see otherwise. “Some people will do anything to get a “kill,” says Andrew Bartlett who was controversially eliminated from the first competition while at RDU International Airport returning from vacation (A tactic that has since been banned in the interest of player safety). Barlett explains:

    “I was on my way past security and I saw a familiar face pop around the corner. I tried to turn around and backtrack to the concourse, but TSA wouldn’t have it. I thought about making a break for it, but that wouldn’t have been completely responsible in a crowded airport so I went ahead and took it on the nose. Needless to say, I left the airport soaked.”

    Keeping an Eye on the Competition

    In years past, participants have been known to stalk their prey, collude with other players, and even enlist clients to trick and deceive. They’ve utilized drones and other gadgets in their surveillance efforts. It may seem extreme, but any combatant will tell you: good surveillance can make all the difference.

    image12

    “We actually had someone put a tracking device on people’s cars to follow them around. That is now an illegal maneuver, but we can’t ban stalking your prey. We had a drive-by soaking last year where John Proctor actually followed some people to a restaurant and then drove by with his window down and got them as they were walking by,”

    said Chris Duffy, who oversees the competition and updates the rules every year.

    Tragedy Befalls the Road to Glory

    One of the more tragic “casualties” came in the finals last year, which is essentially a 1-on-1 arena-style paintball showdown between the last two contestants. Bill Bonar, who ended up winning the entire competition, went for an ‘over-the-top’ style maneuver involving a car that had been placed as a bunker in the makeshift arena. He accidentally shot his own child as she watched innocently from the sidelines. Ironically, she was the smallest target in the audience. Thankfully, the paintball guns are kept at a very low velocity, so there was no injury, except, perhaps, to Billy’s reputation as a father.

    “It was absolutely worth it. For a month she would tell people that her daddy stabbed her, because apparently that’s what being shot with a paintball feels like to a three-year-old, but she got over it and I think she still loves me,” the reigning champion explained. “And I will say that it’s easy to revel in the failures of others when you’re the champ. A lot of people here are hyper-competitive, so the event definitely fits our office culture.”

    Glory Prevails

    In a sense, ABT Wars embodies the culture that Founder and CEO Jon Jordan worked to solidify in recent years—one that encourages employees to enjoy their time at the office and rewards creativity and resourcefulness.

    “Events like this one are a big part of why we’re consistently voted as one of the best places to work in Raleigh. It’s definitely one of the things I’m most proud of at ABT, and it reflects all the hard work our managers and employees put in every week,” says Founder and CEO Jon Jordan. “We have gained so many amazing people, in both talent and personality, simply because they love the environment and the other people who work here.”

    ABT Wars is just one of upcoming events hosted by the Raleigh-based technology firm. The Thirsty Thursday barbecue series, ABT Olympics, Tech Foos Challenge and Pigstock are a few of the other events designed to bring people from Raleigh’s professional community together.

    Follow us on Twitter for updates on ABT Wars and the latest events at Atlantic BT.  

  • Thirsty Thursday Takes Fundraising by the Horns

    One mechanical bull. Dozens of Space Cowboys. The thirst for glory.

    Yesterday at Atlantic BT, we gathered our community together for mechanical bull riding and Space Darts this latest Thirsty Thursday. Tensions were high. At dusk, cowboys and astronauts alike gathered outside Atlantic BT’s Level 1 Lounge to take their stand. As our own Stewart Pelto said,

    “When I grew up, I only had two dreams. One was to be a cowboy and the other was to be an Account Executive. Now, as always, it’s time to saddle up.”

    Yesterday he was both. People were thrown. Some held on longer than others. There was only one, though, that did not go gentle onto the gym mat.

    AtlanticBT employee on mechanical bull

    The bull-riding champion, Andrew Bartlett, lasted for 51 seconds. After his victory, he said:

    “There’s a big difference between me and a real, legitimate working hand, or a world-champion rodeo cowboy, but I don’t see any of them here today.”

    Other events included Space Darts with accompanying Space Trivia. Here, we see Victor Short set his trajectory after careful calculations. Despite the efforts of many Space Cowboys, David Aurelius took home the gold.

    AtlanticBT employee playing custom dart game

    The greatest victory on Thirsty Thursday though, didn’t happen in deep space or on top of a mechanical bull. We were able to raise $800 for The Molly Ann Gries Foundation and the GoFundMe site for Kendall King’s son, Lincoln. This brings our running tally to $1952.60.

    Check out some more highlights from Atlantic BT Space Cowboys for Charity:

  • 5 Lessons Pokemon GO Can Teach You About Digital Marketing

    Pokemon GO is taking over. After its US release July 5th and upcoming release in other countries throughout the rest of the month, it now seems like everyone’s trying to become a Pokemon Master. According to SimilarWeb’s Digital Vision, it’s been downloaded by

    “5.16% of all Android devices in the US. If that doesn’t seem like much, consider that by Thursday, July 7th, Pokemon GO was already installed on more US Android phones than Tinder”.

    In addition, more than 60% of those who have downloaded the app in the US are using it daily.

    Pokemon GO is an app that uses your phone’s GPS and clock to make Pokemon “appear” around you. It also uses your camera so you can “catch” them in real time, of course depending on your location and time. It takes the plot of Pokemon games where you try to catalog as many Pokemon as you can in your Pokedex for scientists and implements the quest to become a Pokemon Master. The difference is that you can do it in the “real world”. People are catching Mareep in parking lots, Nidoran in convenience stores, and Tangelas in malls.

    Believe it or not, Pokemon GO has a lot to teach us—and I’m not talking about whether or not your apartment complex has a Rattata infestation. The way that Nintendo has created this virtual reality and the way you play the game is a brilliant example of how to conduct a successful marketing campaign. Here are 5 lessons from Pokemon GO you can use to digitally promote your business:  

    1. Location Is Key

    via TheVerge

    When you’re playing Pokemon GO and you’re not where the Pokemon are, you start walking to make sure you get there. If you’re strolling through a park and you see there are some Blastoise if you start moving left—you go left. Why would it be different in marketing? You need to target the consumers in the places where people actually are buying your product. When you catch Pokemon, you don’t stay in the same place hoping one will just pop up—you go to the place where it’s well-populated. As a digital marketer you have the power of analytics to show you which customers you need to catch and how to target them with the right ads.

    Let’s take this point further. You’re not going to go to a different country to find Pokemon; you’re going to look near your home. Just as people search for Pokemon while walking near their favorite stores, their places of work, and around their neighborhoods, people are also trying to find your business on their smartphones. When people want to find somewhere to shop or eat, they’re trying to find the business that’s closest to them. By targeting locations near your business and registering your address and information to Google Maps, you can help your customers find you.


    2. Have a Flexible Approach

    via Pokemon Wiki

    When you’re trying to catch a particularly difficult Pokemon or battling at the Gym, you need to be able to adjust the technique you’re using. Is the Pokemon too far away to throw the ball accurately? Get closer. Does the ball keep missing and rolling away? Try not to throw it so hard. Is tackling not working? Try using the ‘Slash’ move or something more powerful.

    Just like battling and catching Pokemon, it’s important to have a flexible marketing Strategy so you can take different approaches to different problems. Just as you look at the type of Pokemon to see how to attack it, you should also look at your analytics to see how you can fix a marketing problem. Analytics can show you how long people are staying on your site, what demographics are ending up on your site, and what search terms are leading people there. All these findings can help you refine your approach. If the most people found your service using a particular search term, test that out and try to amplify it. If people aren’t lasting long on your site, try to determine if there are performance issues. By using data to form multiple strategies and testing new tactics, you can get closer to being a marketing master.

    3. Don’t Let the Bad Guys Win

    via MyAnimeList

    Anyone familiar at all with the Pokemon universe is aware of the threat of a criminal element, or Team Rocket. Pokemon trainers are sworn to protect their Pokemon, keeping them happy and safe, as companions. Team Rocket is known for abusing Pokemon by enslaving them or poaching them for parts. Niantic, developer of the app, does not include Team Rocket in Pokemon GO, but you don’t need to add a criminal element to the “real world”. There have been accounts of criminals using the app to track people and mug them. This involves muggers going to places where a lot of Pokemon are and attacking users distracted by playing the game. In addition, the app has had major issues with security. As Tech Crunch reports:

    “When you use Google to sign into Pokémon Go, as so many of you have already, the popular game for some reason grants itself (for some iOS users, anyway) the highest possible level of access to your Google account, meaning it can read your email, location history… pretty much everything.”

    That means the application could see and modify nearly all the information in your Google Account. While players do have the option not to sign up with Google and create a “Trainer” account, the servers have been so overwhelmed that many players just used Google.

    While Niantic has stated they are addressing the security risk and Google is already working to reduce the permissions, there’s a lesson here about the importance of keeping your customers safe. Make sure your online shopping experience is secure and easy to use. Not sure what’s rustling in the tall grass of your code? Make sure to get a programmer on the inside to make sure your platform isn’t leaving the door open to hackers. To learn more on what dangers could be lurking, check out this blog post on eCommerce security or request a code audit to find weaknesses in the platform you’re using. In addition, if you have any questions about security and app permissions for your own products, feel free to contact us for help.

    4. Let the “Real World” Inform Your Virtual One

    via TheVerge

    Pokemon GO is one of the most innovative things Nintendo has done with the franchise in at least 7 years, if not longer. More or less, new releases of Pokemon have felt the same since 1996. The places the characters traveled to become Pokemon Masters changed names and more Pokemon were added, but it often seemed like the same plot every single game. It was clear that they wanted to bring Pokemon out into the physical world in 2009 when they bundled experience-gaining Pokewalker pedometers with every copy of HeartGold and SoulSilver, but you still couldn’t see Pokemon in your world. Now, you can see Pokemon in your everyday life, find them in real locations, and see them in your smartphone camera. It brings a “real world” experience to something wholly virtual.

    Whatever you’re trying to market, whether a standard website for your business or one that hosts an eCommerce platform, it’s important to merge that “real world” feel. It’s hard to imagine, but many people actually discover products and services outside of a smartphone or computer screen: from posters and billboards, seeing the products in their friend’s homes, and hearing people recommend things in spoken conversation. To bring that real-world feel back into the sphere of technology, try using social media. Maintain an active presence on Twitter, LinkedIn, Facebook, and even Pinterest to help customers find you within the virtual worlds they inhabit every day. That way people can tag you and post reviews on your business to help you reach their friends. This helps people see you the way they would in the “real world”—and hopefully they’ll get just as excited about you as when they realize there’s a Jigglypuff near them.

    5. Don’t Do It Alone

    Pokemon GO is a lot more fun when you’re running around with a group of friends because you can support and challenge each other. Just as you shouldn’t wander around at night by yourself because you think there might be Gyrarados at that creek behind your house, you shouldn’t take marketing risks alone. For example, if you’re running an eCommerce store, you should have a programmer on the inside to make sure your code is secure and clean. The best case scenario is having a full team helping with marketing, content, design, and everything your site needs to pull leads. Don’t you wanna be the very best? In the Pokemon universe, Ash had Misty, Professor Oak, Brock, and countless friends along the way. That in mind, you should have dedicated designers, marketers and programmers on your team.


    Whether you’re trying to be a Pokemon Master or Marketing Master, it’s important to be aware of your environment, integrate virtual and tangible experiences, and to work on a great team. If you want more help, consider adding Atlantic BT Marketing to your team. From analytics to user engagement to brand discovery to successful online advertising, we can help you catch ‘em all.